Privacy Policy

1. Introduction

This Privacy Policy explains how the Service collects, uses, and processes information when you use the application and related services.

By using the Service, you agree to the collection and use of information as described in this policy.

2. Information We Collect

Account Information

Information provided when creating or managing an account may include:

• name or username
• email address
• profile information

User Content

Users may upload content including:

• catch photographs
• species information
• catch measurements
• catch location
• notes or descriptions

Image Metadata

Uploaded images may contain embedded metadata (EXIF data).

The Service may extract metadata including:

• geographic coordinates
• timestamp information
• device model
• camera settings

This information may be used to support catch logging, mapping features, analytics, and platform improvements.

Automatically Collected Technical Data

When using the Service, certain technical information may be collected automatically, including:

• IP address
• device type and operating system
• application version
• device identifiers
• usage interactions
• diagnostic data

This information supports service reliability, analytics, and security.

3. How Information Is Used

Information collected through the Service may be used to:

• operate and maintain the platform
• identify fish species and enrich catch information
• generate fishing statistics and insights
• analyse environmental patterns
• improve application features
• detect misuse or abuse
• support research and analytics

4. Location Information

Location information may be derived from:

• metadata embedded in uploaded images
• user-provided location information
• mapping and geolocation services

Exact GPS coordinates are not displayed to other users by default.

Locations visible within the application may be generalised or approximate.

Location information may still be used internally for analytics and dataset generation.

5. Data Insights, Research and Commercial Use

Information collected through the Service may be analysed to generate statistical insights and derived datasets.

These analyses may include:

• species distribution patterns
• catch frequency trends
• environmental correlations
• regional fishing activity insights

Derived datasets may be used for:

• research
• analytics
• reporting
• commercial purposes

Where used for these purposes, data may be aggregated or combined with other datasets.

Data Licensing and Fisheries Intelligence

The Service may analyse information submitted by users, including catch records, environmental conditions, and associated metadata, in order to generate statistical insights, trend analysis, and derived datasets relating to fishing activity.

Derived datasets may include, for example:

• species distribution and migration trends
• catch rate statistics
• environmental correlations (such as tide, weather, seasonality, or water conditions)
• regional fishing activity trends
• aggregated recreational fishing data

These insights and datasets may be:

• used internally to improve the Service
• incorporated into research or analytical reports
• shared with industry partners or research organisations
• licensed or otherwise made available for commercial purposes

Derived datasets may be created by combining information submitted by users with environmental data, mapping data, or other publicly available datasets.

Where such datasets are shared or licensed, they are intended to be aggregated or analytical in nature and not designed to identify individual users.

6. Machine Learning and Image Analysis

Uploaded images and associated catch data may be used to support automated analysis systems including machine learning and artificial intelligence models.

These systems may be used to:

• identify fish species
• enrich species profiles
• improve image recognition accuracy
• generate environmental insights

Data used for these purposes may contribute to the training and improvement of automated systems.

7. Third-Party Services

The Service may use third-party providers for services such as:

• AI image analysis
• mapping and geolocation services
• weather and marine data
• infrastructure hosting
• analytics

These providers may process uploaded content and associated metadata as part of delivering the Service.

8. Data Storage and Security

Reasonable technical and organisational measures are used to protect information from unauthorised access or misuse.

Information may be stored on secure cloud infrastructure operated by third-party providers.

9. Data Retention

Information may be retained for as long as necessary to:

• maintain catch history
• operate the Service
• support analytics and research
• comply with legal obligations

Deletion of user content may not remove data already incorporated into aggregated analytics or derived datasets.

10. User Control

Users may manage or remove certain content through their account settings.

Removal of content may not remove information already included in aggregated datasets or analytics.

11. Children’s Privacy

The Service is not intended for children under the age required by law to provide consent for data collection.

If such information is identified, reasonable steps will be taken to remove it.

12. Changes to this Policy

This Privacy Policy may be updated periodically.

Continued use of the Service after updates are published constitutes acceptance of the revised policy.

13. Contact

Questions regarding this Privacy Policy may be directed through the contact information provided within the application or website.